One out of seven people worldwide lack access to clean drinking water. That’s why country star Brad Paisley brought the Water=Hope campaign with him on tour this summer. The campaign seeks to raise awareness of the world’s water problems, and to recruit volunteers and donations for the cause.
On Paisley’s H20 II tour, the Water=Hope booth engaged fans around the USA with information and advocacy. They also gave fans a simple way to help. By texting “H2O” to 25383, fans could instantly donate $10 to support worldwide clean water initiatives. Paisley’s call to action spells out the text-to-donate process in a few clear and simple steps.
Text messages are a quick and easy way to turn interest into real action. And it doesn’t stop with a text! Check out theWater=Hope blog to see more about the outreach Water=Hope has been doing on the tour.