We’re all familiar with getting form letters and emails that are addressed to us personally. For example, “Dear Benjamin, we have a special offer for you.” But did you know you can do that with your text messages too? When composing outgoing text message in Mobile Commons, you can add special characters to the message and it will automatically be merged with the recipients personalized information.

For example, “A special offer for you, ((first_name)). Visit any local store in ((city)) for 10% off.” will be delivered to my phone saying “A special offer for you, Benjamin. Visit any local store in Brooklyn for 10% off.”

The data fields such as name and address are automatically pulled from your Mobile Commons profile database. It’s easy to populate these fields in your database. You can import them yourself, data sync with your CRM platform, or even ask people to text in their information. Mobile Commons can automatically collect Name, Email, Address, and many, many more fields directly out of a text message.

Want to learn more about personalizing your text messages using mail merge? Just email us at info@mcom.ms.