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The Mobile Commons Blog

All the latest and greatest from Mobile Commons. 

Thursday: AARP Endorses the House Health Care Bill. Friday: AARP Turns to Mobile Commons to Drive Calls to Congress. Saturday: Bill Passes the House.

While we can’t take all the credit for the bill passing, we are proud to be the choice for so many organizations – including the AARP – to drive their grass roots advocacy for so this historic bill.  AARP members who were signed up to receive mobile alerts through Mobile Commons received a text Friday morning asking them to call their Congressional representatives. The members were automatically connected to their representative after hearing talking points. When connected they were ready to advocate for passage of the bill.

Working with one of our partners, M+R Strategic Services, AARP developed a strategic plan to build their group of mobile activists over the last month.  They were able to get them immediately engaged through Mobile Commons’ SMS-to-Voice application.  From endorsement to engagement in less than a day.

There is simply no better or more cost effective way to convert an organizations position into actionable advocacy then engaging supporters on their mobile phone.  It does not escape our notice that AARP understand that its members are using mobile messaging to make their voices heard and knows that every demographic actively uses mobile.

Additionally,  AFSCME, working with the Watershed Company, used a combination of paid online media, email, and text messages to drive thousands of calls to congress this week through our voice advocacy applications to give a voice to their supporters and help pass the health care bill.  As did the Communications Workers of America, Planned Parenthood, Working America (AFL-CIO) and others.

Posted on Monday, November 9, 2009 by jed
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