http://www.mobilecommons.com/blog/2009/09/shedd-aquarium-drives-oceans-of-awareness-with-sms/ Reach everyone, everywhere. Mon, 29 Aug 2011 18:49:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.mobilecommons.com/blog/2009/09/shedd-aquarium-drives-oceans-of-awareness-with-sms/#comment-121 Parents, Teens, Texting and TV Mon, 09 Aug 2010 07:44:56 +0000 http://www.mobilecommons.com/?p=793#comment-121 [...] campaign can really boost its response if a TV ad is coupled with an SMS short code.  Smith cited a recent study by Mobile Common in which a Shedd Aquarium TV ad with an SMS call-to-action generated 325% more contest entries than [...] [...] campaign can really boost its response if a TV ad is coupled with an SMS short code.  Smith cited a recent study by Mobile Common in which a Shedd Aquarium TV ad with an SMS call-to-action generated 325% more contest entries than [...]

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