Mobile Commons, 9/11 Memorial and NASCAR Partner on “Text to Remember” Program

By ben on

Public can add name to 9/11 “Honor Roll” with option to donate $5 via text message

NEW YORK – September 10, 2009 – Mobile Commons, Inc., a pioneer of easy-to-use technology for mobile marketing campaigns, today announced its partnership with the National September 11th Memorial & Museum and NASCAR in launching the “Text to Remember” program. The program’s goal is to raise funds and awareness for the 9/11 Memorial currently being built to honor the lives lost in the attacks on September 11, 2001 and February 26, 1993. The Mobile Commons platform enables any member of the public to add his or her name to the 9/11 “Honor Roll”, and provides an option to donate $5 via a text message (SMS) from any mobile phone.

The public can support the Memorial in two ways:

  • When you text WTC to the number 30644, your name will be displayed on the 9/11 Memorial’s website, www.national911memorial.org, in remembrance of the 9/11 attacks.
  • When you text WTC to the number 25383, you will be able to donate $5 directly to the 9/11 Memorial and Museum being built at the World Trade Center site.

This program is being promoted in conjunction with the NASCAR Nationwide Series on September 11, 2009. A custom racecar, designed by the North South Motorsports team, will be unveiled and driven by Benny Gordon. The car was first introduced at the 9/11 Memorial Preview Site, across from the World Trade Center, by the following:

  • Joe Daniels, 9/11 Memorial president
  • Jim O’Connell, VP for NASCAR, corporate marketing
  • Benny Gordon, North South Motorsports, co-owner and driver
  • Anthoula Katsimatides, 9/11 Memorial board member and family member
  • Mickey Kross, FDNY lieutenant (Ret.) and 9/11 first responder and survivor

The 9/11 commemorative car is black, blue and white, with patriotic stars and stripes, and it features a new logo for the 9/11 Memorial. The phrase “always remember” is inscribed on the car.

“This car will be a special tribute on 9/11,” said Joe Daniels, 9/11 Memorial president. “We are grateful to have the support of North South Motorsports because this car presents a tremendous opportunity to raise awareness about the national 9/11 Memorial. NASCAR fans are patriotic, and we hope that they will recognize that they can be a part of building history at the World Trade Center. Our hope is to engage thousands of new supporters through the “Text to Remember” program, which we will promote at the race.”

“It is a real honor to race this car in commemoration of 9/11,” said Benny Gordon, North South Motorsports co-owner and driver. “I hope that racing this car will not only be a way to mark the anniversary, but will also help remind others that we have an obligation to remember. An easy way for people to do their part to commemorate 9/11 is by participating in the “Text to Remember” program.”

“It is a privilege to be working with The National September 11th Memorial & Museum, and to be able to offer them our SMS technology to raise awareness and support for the memorial, as well as to connect and engage with those supporters,” said Anthony Risicato, CEO of Mobile Commons. “Giving people the ability to easily use SMS on their phone to support a great cause is a powerful tool for any organization.”

About Mobile Commons
Mobile Commons pioneers easy-to-use technology for scalable mobile marketing campaign management. The company’s award-winning mobile messaging platform helps advertisers and agencies quickly launch and manage mobile marketing campaigns from one Web-based user interface coupled with powerful analytics and reporting. The platform’s user interface and APIs seamlessly integrate SMS, voice and Web applications with CRMs and databases, as well as Twitter, Facebook applications, flash widgets, and geo-location features.

Mobile Commons’ technology has powered hundreds of successful mobile campaigns in the brand advertising, agency, advocacy, political and charitable giving sectors, including Credo Mobile, Service Employees International Union (SEIU), Oxfam International, Andre Agassi Foundation, NYC Department of Public Health, Care USA, National Association of Realtors, National Basketball Association’s (NBA’s) Sacramento Kings, DoSomething.org, World Wildlife Fund (WWF) and more. For more information, please visit: http://www.mobilecommons.com or text MCOM to 30644.

Press Contacts:
Natasha Grach / Shane Turner
press@mobilecommons.com
+1-858.952.7840