“You have one cell phone number and generally it does stay with you forever. A lot of folks on our file at HRC have 3, 4, 5 email addresses and it gets really complicated to match them and figure out who they all are, but they only have one cellphone.” – Dane Grams, HRC

Dane Grams of HRC gave a presentation at the DMA 2009 Washington Nonprofit Conference session titled “New Media Channels — Adding Text Messaging, Social Networks and Media to the Marketing Mix” last Friday. Also on the panel were Scott Goodstein from the Obama campaign and Grace Markarian of the Humane Society (HSUS). We’ve embedded the full 8-minute video below.

One of the main points that Dane addresses is that organizations have causes that matter and can run highly effective campaigns even though they don’t have Obama as their figurehead. At Mobile Commons, we’ve seen proof of this again and again as we see people use our tools to spread causes and ideas they care about (and now we’ve made that even easier by tying into Facebook and Twitter). Dane and Grace have both had great successes with Mobile Commons and Convio eCRM integration and will continue to because they’ve embraced mobile as an ongoing part of their communications and are constantly looking for ways to engage more deeply with their constituents.

Thanks to Tad at Convio for posting the great video.