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Mobile Commons Resolves to Produce Results with Mobile Fundraising

Instead of creating a resolution for the nonprofit community, we thought we would take a look in the mirror and recruit the community to help us achieve a resolution together. We want you to help us improve Mobile Fundraising.

2008 was an exciting year for nonprofit mobile programs. Our friends at the Mobile Giving Foundation have gotten a lot of attention and deserve a huge amount of credit for convincing the major wireless carriers to pass through 100% of text-messaging donations raised through to the nonprofit community.

Our resolution is to work with the nonprofit community to make Mobile Fundraising really work for them.

How can we improve Mobile Fundraising 1.0?

If your organization gets a $5 gift, even if it gets a lot of $5 gifts, how valuable is the $5 if you can’t communicate further with your donor and continue building the relationship?

What if you could get a $5 donation and send a personalized thank you note? What if you could ask your donor to attend an event, participate in a call-in advocacy campaign, spread things online, or volunteer at a local chapter? What if you could ask that same $5 donor to give again? What if you could build clever social networking applications to rally huge groups of people that you can follow up with later? What if you could capture your donors’ email addresses, synchronize them with your CRM, and coordinate your next online giving campaign with text message reminders to participate?

Mobile Commons resolves to work to make all those things possible that aren’t currently available with the existing mobile giving applications (including our own), make them easy to use, and make them produce real results.

We can’t do it alone. Want to join our resolution? Text “RESULTS” to 69866!

At the invitation of Convio, other bloggers have also written about their 2009 resolutions. Here’s to sticking with them:

Posted on Tuesday, January 6, 2009 by matt w.
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