Blue Ocean‘s FishPhone program, powered by Mobile Commons and mData, just got mentioned on Cool Hunting!
We’ve always thought that one of the best ways to delight our customers and their constituents is to come up with simple solutions that get the job done—they don’t need to be flashy. FishPhone has been a runaway SMS success and we think it’s due to a couple of factors:
- People care about the information
- It’s easy to show friends how it works
- Using SMS as an input interface is much easier than using the mobile web on most phones
It’s easy to try out by texting fish + species to 30644. As you can see on the example on the right, Cool Hunting texted in FISH salmon to 30644.
Also coming soon is a new Sushi Guide put together by Blue Ocean, Monterey Bay Aquarium, and the Environmental Defense Fund.