txt-ing out the vote
First of all, I would like to introduce myself; I’m Nathan Woodhull. I joined the Mobile Commons team as a Software Developer a month and a half ago, and have been busy adding features and working to improve the performance of the platform ever since. I came here to New York from the Boston area where I worked as a consultant to organizations including ActBlue, The Public Radio Exchange, and MoveOn.
One of the great things about working at Mobile Commons is seeing how our amazing customers use our platform. Credo Wireless, an early Mobile Commons customer, in partnership with the Student PIRGS New Voters Project and the University of Notre Dame just released a study testing txt messaging as a voter turnout tool. On Super Tuesday, during the 2008 primary season they sent out reminder messages to a group of mostly young voters and compared their turnout to a control group of similar voters. The findings indicate that sending a voter a txt message reminder on election day increases their likelihood of voting by 4.6% – numbers that are consistent with an earlier 2006 study.
Many of our customers plan to take advantage of this on November 4th because of the significant cost-per-vote advantages of txt messaging—we’re anticipating the biggest single day use of our platform to date. We are incredibly excited about that, and everything else our customers are doing this election season.

