“When people talk, listen completely. Most people never listen,” Ernest Hemingway said. That can be as true in mobile messaging campaigns as it is in interpersonal relationships. Sometimes it can be incredibly valuable to step back and listen to your subscribers, to find out what they really think about your mobile outreach. A Mobile Commons [...]
With a close election in less than two months, it’s a crucial time to mobilize your base. We wanted to share 6 simple ways a mobile campaign can help drive your constituents to the polls. We’ll also be conducting a Get Out The Vote webinar next Thursday, 9/27, from 3-4pm EDT. Click here to register now. 1) Direct people to the right [...]
In a recent conference session about digital strategy, the Community Foundation for Greater Buffalo proved that the best way to engage citizens in their communities is also the best way to engage event attendees in a room. They created a miniature mobile campaign that polled conference goers about their organizational priorities. At the same time, [...]
Last week, as New York City’s public schools came back into session, the Department of Education debuted a new text message service to keep parents informed. Parents can sign up to get information about the school calendar, school lunch menus, and how to enroll their children in school programs – texted right to their phones. [...]
If a picture is worth a thousand words – how much more valuable is that in the world of mobile messaging, when every character counts? With a mobile campaign, you can do a lot more than just send text messages. You can also send picture messages to your subscribers’ phones. And you can ask your subscribers [...]
Do you have a great idea for a mobile campaign? Are you thinking of expanding your existing outreach? The Knight Foundation is distributing $5 million in funding to breakthrough ideas that “harness mobile technology to inform and engage communities.” In addition to financial aid, the grants will give their winners access to Knight’s network of [...]
On Sunday, our CEO Jed Alpert appeared on the radio show Tech Talk with Craig Peterson to discuss how mobile is transforming marketing both for businesses and consumers. The conversation was centered around Jed’s book, The Mobile Marketing Revolution, in which he explores some of the sweeping changes that mobile has facilitated in the ways [...]
NASCAR driver Jeremy Clements is revving up for a text message fundraising campaign that will benefit St. Jude Children’s Research Hospital. Clements is transforming his Car #51 into a mobile call to action – asking NASCAR fans to text HERO to 50333 to donate $5 to St. Jude. As the second most popular TV sport [...]
The recent Con Ed union lockout was massive in scale, involving over 8,500 workers from Local 1-2 of the Utility Workers Union of America. As the company and the union struggled to come to terms on a new contract, Local 1-2 faced the challenge of keeping all those workers informed and engaged – and they [...]
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