We get asked a lot for stats about how mobile’s response rates compare to other types of marketing. It makes intuitive sense that a text message would create an immediate demand on someone’s attention. But do the numbers hold up? We’re delighted to say they do! Check out some of the below statistics from our [...]
We’ve all seen the statistics about how ubiquitous mobile phones are. 91% of Americans have a cell phone within 24/7 reach. 99% of text messages are opened. But how do these statistics play out in the real world? There’s no better theater to see the changing landscape of technology than a presidential campaign. Campaigns spend [...]
Are you in Vegas for the Direct Marketing Association’s 2012 conference? So are we! Rodger, Michael, Nick, Sam, and Louise from our team are all set up in the convention hall at Mandalay Bay. Come visit us at booth #850 to say hello – and see how using text messaging, you can improve your conversion [...]
Yesterday, on the Today show, Kathy Lee dropped a puppy. But she did it for a good cause. The puppies were in the Today studio to promote DoSomething.org’s Pics for Pets campaign. Do Something is asking teens to go into animal shelters and take pictures of the animals there. The thought, as photographer Nigel Barker [...]
Earlier this week, our CEO Jed Alpert was interviewed by Sirius Radio’s Showdown 2012 program. The interview focused on how mobile engagement – and mobile giving – can revolutionize political advocacy. “How we choose to receive information has changed,” reporter LaTonya Stephens noted. “It’s no longer email, but the cell phone text message that’s key.” [...]
How do you cut through the clutter to reach new members? You have your core base of followers, but you want to take your message to a broader audience. How do you get the word out? We’ve found that the most effective evangelists are the people who already believe in your work. So we created [...]
Last month, we featured the Knight Foundation’s Mobile Grant Challenge. The Foundation is awarding $5 million in funding to organizations that “harness mobile technology to inform and engage communities.” Well, we’re delighted that one of our customers – the National Alliance for Hispanic Health – is a semifinalist! The NAHH is being considered for their [...]
We were delighted that Inc Magazine featured Mobile Commons and our work with the Obama campaign. The article, entitled “Cashing in on the Campaign” features four companies that provide products and services to the presidential candidates. They write: In 2008, the Obama campaign embraced social media to get out the vote. Now, it’s capitalizing on [...]
Last week, WNYC’s radio show New Tech City focused on how New York is integrating new technologies into our city’s transit systems. We were delighted that they featured the MTA’s Bus Time. Host Manoush Zomorodi asked Transportation Nation’s Alex Goldmark, “What about people like my mom, who don’t have a smart phone?” Goldmark responds, “Does [...]
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