CREDO Mobile – the phone company that doubles as progressive political activists - has been one of our most consistently innovative customers. In 2007, they wanted to make a public statement and involve San Franciscans in large-scale political satire. So they turned to Mobile Commons, and our mCast (Text to Screen) feature. CREDO projected a cartoon of [...]
Our CEO, Jed Alpert, recently spoke at the Nonick International Conference on Internet Trends in Bilbao. He discussed some of the lessons we’ve learned about how to create the most effective mobile campaigns. To find out why it’s great to preach to the converted – and what the Arab revolutions could learn from Martha Stewart [...]
A mobile marketing campaign can help a company cut through the clutter, build relationships with consumers, deliver coupons, and ultimately sell more products.But many companies that want to go mobile just aren’t sure where to begin. To help answer some of the questions, we created the document below. It gives a brief overview of what [...]
On July 11th, Do Something will launch its first-ever text message scavenger hunt. The mission? Saving the world in 11 days. Every day following the 11th, DoSomething will give teams – or solo do-gooders, on the hunt by themselves – a new set of challenges focused on a new cause. Each challenge will have its [...]
This weekend, the New York Times chronicled how the charity Do Something is revolutionizing its outreach to young people by taking its message mobile. For those of you who are unfamiliar, Do Something provides teenagers concrete steps they can take to do good in their local communities. Projects range from recycling bottles to collecting used [...]
Earlier this month, Mobile Commons worked with StoryCorps to debut their Lower Manhattan audio walking tour. The tour is a “location-based media sound ramble” that features a selection of stories from New York’s Lower Manhattan neighborhoods, such as the Bowery, Greenwich Village, and the Lower East Side. StoryCorps, for those who aren’t familiar with it, [...]
The social media blog Mashable.com yesterday featured a post by Holly Ross, executive director of NTEN, discussing the way that nonprofits are innovating with mobile. Holly writes: Even before that first cup of coffee, an increasing number of us are reaching for our mobile phones in the morning. That makes mobile the perfect fit for [...]
Last week, California Poison Control launched a new iPhone app called “Choose Your Poison.” The app lets kids play an informative game that suggests how similar candy can look to medication – and then lets them automatically connect with a poison control hotline. The iPhone app marks an extension of our own long-standing mobile campaign [...]
In celebration of Bird Week, the New York Times and WNYC are creating an “interactive map of bird-watching spots throughout the five boroughs.” They’re asking readers and listeners to text in their favorite haunts for birding, and what types of birds they’ve most recently seen. (We sent in some pigeon sightings from outside our Washington [...]
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