Stephen Fishbach

Stephen Fishbach writes marketing, communications, and press materials for Mobile Commons, including the Mobile Commons blog. Before joining Mobile Commons, Stephen worked as Director of Strategy at Massify.com, developing media campaigns for Lions Gate Films, After Dark Films, Epic Records, and more. Prior to Massify, Stephen was Senior Strategist at Big Spaceship, overseeing their work on mobile communications and contextual advertising. Stephen’s clients included Ford Motors, The Weinstein Company, and Sony Pictures. Stephen also helped launch mtvU, MTV’s college television channel. Stephen’s Full Bio »

Stephen's Posts:

DoSomething.org Delivers Our Thanks to Emergency Service Workers

On the 10th anniversary of the September 11th attacks,we remember with gratitude the emergency workers who risked their lives that day – and who continue to risk their lives to keep us safe. To honor them, DoSomething.org has partnered with Mobile Commons to create Decade of Thanks, an online interactive collection of thankful messages. Users can [...]

Direct Message Makes It Easy To Text Individual Subscribers

Back in ancient times, before there was text messaging, organizations had trouble making their outreach both broad enough to reach a wide audience and personal enough to be relevant to any single recipient. But the dawn of the age of texting dissolved that contradiction. Text messaging lets you get the right information to the right person at [...]

Brad Paisley and Water=Hope Fight for Clean Water Worldwide

One out of seven people worldwide lack access to clean drinking water. That’s why country star Brad Paisley brought the Water=Hope campaign with him on tour this summer. The campaign seeks to raise awareness of the world’s water problems, and to recruit volunteers and donations for the cause. On Paisley’s H20 II tour, the Water=Hope [...]

NYC Severe Weather Map featured on Mashable.com

Mashable.com just featured the Severe Weather Map that Mobile Commons created with the New York Office of Emergency Management and Ushahidi. They write: New York City launched a crowdsourced project Sunday that allows residents to plot damage caused by Tropical Storm Irene on a Google map. Though the storm’s toll was less severe than expected, more [...]

Four museums. One adventure. All from your mobile phone!

This summer, Pittsburgh’s Carnegie Museums are stepping up their outreach with a brand-new Facebook page for their members. And to celebrate, they’ve created a mobile scavenger hunt that allows even the most frequent museum-goers to discover new things about the museums: Members, charge your cell phones! In celebration of the remaining days of summer—and to [...]

Smokers’ Quit Rates Double with Text Message Support

A recent study about the effects of motivational text messages on smokers shows that mobile technology can do a lot more than send a message – it can change behaviors, too. According to the study, smokers who received cheerleading texts such as “Quick result! Carbon monoxide has now left your body!” were twice as likely [...]

Experian Report: Mobile is the Best Way to Reach Consumers

If you want consumers to respond to your messages, you’ve got to go mobile. According to a recent report by Experian Marketing Services, mobile is the most effective means of initiating dialogue with consumers: “Consumers are becoming more amenable to mobile marketing and advertising,” said Bill Tancer, San Francisco-based general manager of global research for [...]

New York Music Fans – Text “Celebrate” to 30644 for Celebrate Brooklyn Concert Reminders

What’s better than a free outdoor concert series? A free outdoor concert series that never lets you miss a show! Every summer, the Celebrate Brooklyn festival brings dozens of outstanding artists to perform free concerts in Prospect Park. This year’s lineup includes Los Lobos, Andrew Bird, the Alvin Ailey American Dance Theater, and many more. [...]

This American Life Asks Listeners to Text To Donate

For the past two years, our customer This American Life, the weekly radio show produced by Chicago Public Media, has asked its podcast listeners to text in their donations to support the program. A few times per year, host Ira Glass comes on the air and says, for example: I’m asking you to pitch in. [...]

Teens Don’t Use Email Anymore – So Text Them!

More and more reports are showing the same thing: young people just don’t use email anymore. The latest news comes from comScore. Their recent report on 2010 digital trends shows that total web email usage is down 8% in the past year — and down 59% among people between the ages of 12 and 17. [...]

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