Stephen Fishbach

Stephen Fishbach writes marketing, communications, and press materials for Mobile Commons, including the Mobile Commons blog. Before joining Mobile Commons, Stephen worked as Director of Strategy at Massify.com, developing media campaigns for Lions Gate Films, After Dark Films, Epic Records, and more. Prior to Massify, Stephen was Senior Strategist at Big Spaceship, overseeing their work on mobile communications and contextual advertising. Stephen’s clients included Ford Motors, The Weinstein Company, and Sony Pictures. Stephen also helped launch mtvU, MTV’s college television channel. Stephen’s Full Bio »

Stephen's Posts:

MediaPost Features Mobile Commons on how Brands Can Offer Value

Here’s a terrific article from MediaPost about how brands can truly “offer value” to their most loyal customers. By focusing on actual engagement instead of gimmicks, an organization can develop long-term relationships with their users that extend far beyond a one-off interaction. The article highlights Mobile Commons as an exemplar of that strategy, and is [...]

Learn the best practices of mobile with the Mobile Marketing Revolution

Our CEO, Jed Alpert, has written a book laying out the best practices for mobile engagement that he’s learned working with thousands of companies, non-profits, government agencies, political groups, healthcare companies, and basically every other type of organization. The book details actual use cases from some of the most innovative and successful mobile campaigns in [...]

Start Smart for Your Baby Delivers Health Information to New Moms via Text

Expectant and new mothers can now receive health information on their mobile phones. That’s because Centene Corporation, a managed care provider, has launched their new Start Smart for Your Baby texting program. Start Smart for Your Baby is an easy and instant way for health care providers to send helpful pregnancy advice to women on [...]

6 Ways that Mobile Can Make your Event Bigger, Better, and Easier to Run

Planning an event, a conference, or a convention can be an overwhelming task. Between managing the logistics of attendees, sponsors, panels, speakers, booth setup, and a billion other details, the process can be staggering. That’s why Mobile Commons has created a suite of products that use the magic of SMS technology to make your event [...]

SFpark wins a Good Government Award!

Congratulations to SFpark, which just won a Good Government Award from SPUR, an organization devoted to “good planning and good government in the San Francisco Bay Area.” The full awards citation reads: The SFpark team was chosen for its implementation of the groundbreaking smart parking management program. SFpark is the most progressive parking management program [...]

Greenpeace Fights Toxics with SMS

Greenpeace ships are made for hard work. The environmental advocacy organization is famous for confronting illegal whalers right on the high seas. But last week, one Greenpeace vessel served a friendlier function: promoting SMS advocacy. The Rainbow Warrior III was docked in New York harbor, and Greenpeace invited passersby to tour the ship for a [...]

DoSomething’s Aria Finger Talks About the Power of Mobile Communications

DoSomething.org’s COO Aria Finger spoke last week at the most recent NextGen: Charity conference about the power of mobile to reach young people. Watch the video below, as Aria provides an excellent overview of how vitally important it is to reach the youth audience, explains why a mobile campaign is the best way to do [...]

Create Text Message SMS Campaigns that Sync with the Convio CRM

One of the biggest challenges of running any outreach campaign is keeping track of all the information. Which constituents have you sent mailers to? Who have you called? Did your members donate in response to an email blast or an ad they saw on television? (It was probably in response to an SMS message they [...]

5 Ways to Use Mobile to Increase Giving

Mobile messaging can be a powerful and effective way to raise money. But there’s more to mobile fundraising than a text to give campaigns. Below are five ways to use mobile to increase your revenues. 1) Text to Give Text to give is the most well known form of mobile giving. Users text in a [...]

Super Bowl Commercials Miss a Major Mobile Opportunity

Companies spend millions of dollars on their ads for the Super Bowl. A 30-second spot in last night’s broadcast cost an average of $3.5 million dollars. But the tradeoff is that Super Bowl ad time also exposes a brand to an enormous audience. 111.3 million people tuned in last night – many of whom focus [...]

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