Here’s a terrific article from MediaPost about how brands can truly “offer value” to their most loyal customers. By focusing on actual engagement instead of gimmicks, an organization can develop long-term relationships with their users that extend far beyond a one-off interaction. The article highlights Mobile Commons as an exemplar of that strategy, and is [...]
Expectant and new mothers can now receive health information on their mobile phones. That’s because Centene Corporation, a managed care provider, has launched their new Start Smart for Your Baby texting program. Start Smart for Your Baby is an easy and instant way for health care providers to send helpful pregnancy advice to women on [...]
Congratulations to SFpark, which just won a Good Government Award from SPUR, an organization devoted to “good planning and good government in the San Francisco Bay Area.” The full awards citation reads: The SFpark team was chosen for its implementation of the groundbreaking smart parking management program. SFpark is the most progressive parking management program [...]
Greenpeace ships are made for hard work. The environmental advocacy organization is famous for confronting illegal whalers right on the high seas. But last week, one Greenpeace vessel served a friendlier function: promoting SMS advocacy. The Rainbow Warrior III was docked in New York harbor, and Greenpeace invited passersby to tour the ship for a [...]
DoSomething.org’s COO Aria Finger spoke last week at the most recent NextGen: Charity conference about the power of mobile to reach young people. Watch the video below, as Aria provides an excellent overview of how vitally important it is to reach the youth audience, explains why a mobile campaign is the best way to do [...]
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