A new study out of Howard Brown Health Center shows that daily text message reminders helps HIV+ patients adhere to their medications. The 24-week study took a group of HIV+ patients, aged 14-29, with documented poor adherence to their antiretroviral therapy (ART). Every day, the patients received a personalized SMS reminder to take their medications. [...]
Challenge: How do you get vital clinic information to Californians, targeted around their location? During the H1N1 scare in 2009, the California Department of Public Health wanted to help citizens get vaccinated against the virus. They had a database of all the places where Californians could go to get the vaccine. The problem was – [...]
Questions about your sexual health can be embarrassing. But with Alexandria, VA’s Teen Text Message Line, teens can ask them in a way that’s private and easy – via text message. By texting SEX to 30644, teens enter a conversation with a counselor who will answer their questions within 24 hours. Teens can ask about [...]
Get timely tips about preventing poison sent straight to your phone. The California Poison Control System runs an innovative campaign, in English and Spanish, to keep families informed about poison threats to their homes and lives. The “Home and Family Safety” campaign launched in National Poison Prevention week in 2010. As the press release describes it, [...]
Teens seeking the scientific facts behind difficult sexual health issues can get direct, personal responses through the channel most comfortable for them – SMS. The Iowa Department of Human Services’ TxT (Talking Sex Together) program is dedicated to providing teens the straight facts about their sexual health, and helping them make smarter choices about safe [...]
In a new TED Talk, DoSomething.org CEO Nancy Lublin unveils a world-changing idea: a text crisis hotline for teens. Lublin is working to launch a service where teens can text in their urgent issues and receive immediate help from a counselor. “I think [a mobile phone] might be a lifeline. I think it might be [...]
If you walk into a dining hall run by Bon Appétit Management Company, you can find out exactly what you’re eating – just by sending a text. BAMCO, which runs college dining halls across the country, is giving students the power to manage their nutrition with an easy text service powered by Mobile Commons. The [...]
Our CEO, Jed Alpert, went on WNYC’s Brian Lehrer Show to talk about texting, mobile engagement and his new book, The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone. Lehrer and Alpert talk about the power of mobile engagement, particularly when mobile is integrated with other media; how mobile communications [...]
Actress and recording artist Selena Gomez is using her star power to raise awareness about famine in Africa. Gomez is an ambassador for UNICEF, and has recorded a PSA asking young people to text in to donate $10 to fight the Sahel food crisis. In the PSA, Gomez gives a brief overview of what’s at [...]
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