Stephen Fishbach

Stephen Fishbach writes marketing, communications, and press materials for Mobile Commons, including the Mobile Commons blog. Before joining Mobile Commons, Stephen worked as Director of Strategy at Massify.com, developing media campaigns for Lions Gate Films, After Dark Films, Epic Records, and more. Prior to Massify, Stephen was Senior Strategist at Big Spaceship, overseeing their work on mobile communications and contextual advertising. Stephen’s clients included Ford Motors, The Weinstein Company, and Sony Pictures. Stephen also helped launch mtvU, MTV’s college television channel. Stephen’s Full Bio »

Stephen's Posts:

LIUNA Uses Radical Targeting to Personalize its Messages

Text messaging is uniquely valuable for labor unions. When workers are on job sites, they may not have consistent access to their email or the Internet. But they will have their cell phones in their pockets. Many unions use mobile messaging campaigns to keep their members informed about ongoing negotiations, as well as updates about [...]

1,000 Parties, 60 Thousand Voters – Brought Together by Text Message

When a national campaign wants to engage supporters on a personal level, local house parties can be a great way to do it. At a house party, it’s not just about donating money or calling a congressperson. A group experience provides social reinforcement that encourages deeper commitment. Organizing local events, though, can be tricky, especially [...]

Voto Latino Drives Voter Registration (and Voting) over SMS

Sometimes the best way to reach out to people is to have your members do it for you. That’s the idea behind a recent Voto Latino campaign that used text to engage its members in a voting registration drive. Members on the Voto Latino mobile list received a text asking them to take the May [...]

Working America Drives Local Action with Targeted Text Messages

Working America is a national organization that represents working families on a wide variety of issues. Some of those issues are national. But some – from unemployment in New Mexico to union rights in Ohio – are highly local. So Working America uses locally targeted mobile outreach to make sure they’re sending their messages to [...]

Sierra Club Sends a Mobile Alert to Keep Their Members Involved in White House Advocacy

Last week, the Sierra Club held a call with White House staff about some of their most critical issues: wind and solar power. Calls like this are an important way to make an impact – and they become more powerful the more constituents get involved. To encourage maximum participation from their base, the Sierra Club [...]

When Will the Pittsburgh Skies Finally Be Clean? Send an SMS to Guess.

A new contest is letting Pittsburgh residents use text messaging to guess the first clean air day of summer – and win prizes if they’re right, including a hot air balloon ride. The contest is designed to put a fun spin on air quality awareness. Instead of just focusing on bad air days, why not [...]

Your Phone Baby is Demanding Your Attention – And Will Only be Satisfied with Texts

Remember that week of high school when half the people in your class were carrying around an egg taped to a sack of flour to show them how hard being a parent was? Well, now DoSomething.org is offering a mobile version of the same idea – and this one talks back. Do Something is encouraging [...]

FEC Allows Text Donations to Political Campaigns

Big news for political fundraising. The FEC just ruled to allow text donations to political campaigns. Text donations have become a major part of non-profit fundraising, and have long been used by 501C3s to spur mass numbers of small donations. (Read here how This American Life makes excellent use of text donations). But until today, [...]

Get Text Reminders to Register for Pre-K Schools – from the NYC Department of Education

Applying to public school can be a confusing process – right up there with college applications and the NFL draft system. But a simple tool is making it easier for parents this year. The NYC Department of Education is offering free text message reminders to help parents through Pre-K registration. Parents opt-in by providing a [...]

Mobile Organizing for 2012 – Our Netroots Nation Panel Streaming Live

Our CEO Jed Alpert is moderating a panel at Netroots Nation called “Mobile Organizing for 2012: From Elections to Occupy, Anti-Fracking to Arab Spring.” The panel will explore how organizations are using mobile to build their political movements, and give practical tips on how to drive phone calls to legislators, build a base of supporters, and move [...]

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