Text messaging is uniquely valuable for labor unions. When workers are on job sites, they may not have consistent access to their email or the Internet. But they will have their cell phones in their pockets. Many unions use mobile messaging campaigns to keep their members informed about ongoing negotiations, as well as updates about [...]
When a national campaign wants to engage supporters on a personal level, local house parties can be a great way to do it. At a house party, it’s not just about donating money or calling a congressperson. A group experience provides social reinforcement that encourages deeper commitment. Organizing local events, though, can be tricky, especially [...]
Sometimes the best way to reach out to people is to have your members do it for you. That’s the idea behind a recent Voto Latino campaign that used text to engage its members in a voting registration drive. Members on the Voto Latino mobile list received a text asking them to take the May [...]
Working America is a national organization that represents working families on a wide variety of issues. Some of those issues are national. But some – from unemployment in New Mexico to union rights in Ohio – are highly local. So Working America uses locally targeted mobile outreach to make sure they’re sending their messages to [...]
A new contest is letting Pittsburgh residents use text messaging to guess the first clean air day of summer – and win prizes if they’re right, including a hot air balloon ride. The contest is designed to put a fun spin on air quality awareness. Instead of just focusing on bad air days, why not [...]
Remember that week of high school when half the people in your class were carrying around an egg taped to a sack of flour to show them how hard being a parent was? Well, now DoSomething.org is offering a mobile version of the same idea – and this one talks back. Do Something is encouraging [...]
Big news for political fundraising. The FEC just ruled to allow text donations to political campaigns. Text donations have become a major part of non-profit fundraising, and have long been used by 501C3s to spur mass numbers of small donations. (Read here how This American Life makes excellent use of text donations). But until today, [...]
Applying to public school can be a confusing process – right up there with college applications and the NFL draft system. But a simple tool is making it easier for parents this year. The NYC Department of Education is offering free text message reminders to help parents through Pre-K registration. Parents opt-in by providing a [...]
Our CEO Jed Alpert is moderating a panel at Netroots Nation called “Mobile Organizing for 2012: From Elections to Occupy, Anti-Fracking to Arab Spring.” The panel will explore how organizations are using mobile to build their political movements, and give practical tips on how to drive phone calls to legislators, build a base of supporters, and move [...]
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