Listen to Your Data: Lessons from a Multilingual Text Message Campaign

Mobile marketing is still unexplored territory. It’s only in the last few years that cell phones have become widely-adopted enough to create a truly pervasive mobile campaign. Because mobile messaging is so new, there aren’t many rigorous best practices or established guidelines. That can be incredibly exciting, as each new project we work on further [...]

How WNYC Used Mobile Mapping to Fact Check Mayor Bloomberg

WNYC’s Jim Colgan tells us how the station used mobile to fact check the mayor’s claim that New York City had the recent blizzard under control. Combining the power of the radio with the direct connection from mobile messaging, WNYC asked listeners to text in their real stories of what was happening on their blocks. [...]

Build Engagement to Increase Your Bottom Line

Mobile marketing is a great way to raise money – but it also can do a lot more. Asking for mobile donations or sending out coupons can spur giving and drive purchases. But if that’s all you do, you’re missing out on mobile’s main power: building a direct, trusted and ongoing relationship with your supporters. [...]

Thursday: AARP Endorses the House Health Care Bill. Friday: AARP Turns to Mobile Commons to Drive Calls to Congress. Saturday: Bill Passes the House.

While we can’t take all the credit for the bill passing, we are proud to be the choice for so many organizations – including the AARP – to drive their grass roots advocacy for so this historic bill. AARP members who were signed up to receive mobile alerts through Mobile Commons received a text Friday morning [...]

CSPAN: It counts as being on TV, I think.

The Mobile Future coalition hosted a panel yesterday on mobile and elections at the National Press Club in D.C. And, yes, it was live on CSPAN . Michelle Mayorga from Rock The Vote’s Mobile Programs; Casey O’Shea, DCCC National Field Director; and Katie Harbath, former Deputy eCampaign Director, Giuliani for President and I discuss the [...]

Finally

Someone gets it right.

6 Things You Need to Know About Mobile Fundraising

There has been a lot of excitement about mobile giving over the past few months. In the coming weeks, we will be launching mobile giving campaigns with existing customers of the Mobile Commons platform. Over the next year our customers and users of other platforms will be launching many more. Our focus is going to [...]

Personal Democracy Forum

The Personal Democracy Forum is the leading event where professionals in the technology and political worlds interact in a meaningful way. The attendees are high level from campaigns and organizations. The speakers are first rate luminaries in their fields. Everyone interested in the intersection of technology and civic life should attend. If you do attend [...]

What You Need, When You Need It

People want what they need when they need it. It’s as simple as that. Often that need is specific helpful, information to allow people to make choices. Parents confront these choices every day, and for the past few years, they’ve been turning to a trustworthy blog – Z Recommends – for help. And while Z [...]

FCC

Kip Williams at DIAtribe has a great post about the FCC. FCC policies also have huge implications for mobile communication. Read more about that here.