Chile 8.8 Earthquake – Mobile Giving

A massive 8.8 earthquake has hit the South American country of Chile early Saturday morning. Relief organizations are immediately mobilizing to provide supplies, logistics and care. The massive earthquake was centered just off the Pacific coast, causing a Tsunami that will strike various spots across the Pacific, including Hawaii. Relief organizations, already under pressure and [...]

Super Bowl, Saints and Text Donations!

The Super Bowl is one of America's biggest marketing events (a record 150 million viewers in 2009). This year's matchup between the New Orleans Saints and the Indianapolis Colts will likely break that record. Leading up to the game, Americans will be spending $175M on potato chips and buying nearly 50M cases of beer. Wow... For the people of New Orleans, the Saints march to the Super Bowl has helped soothe some of the pain that persists from Hurricane Katrina. Still, entire neighborhoods remain devastated, houses unclaimed and residents displaced - especially in the Lower 9th Ward.

Comment: Will 2010 Be the Real Year of Mobile?

A recent article from ClickZ asks, “Will 2010 Be the Real Year of Mobile?” Yes, we all agree that the Year of Mobile is… ahem… somewhat overdue. The article goes on to list the factors that the author believes makes mobile difficult for marketers. Surprisingly, the article misses the boat on how effective mobile really [...]

Mobile Commons Nominated for 2009 MMA Awards

Mobile Commons was just nominated as a finalist for 2 awards at the Mobile Marketing Association’s Fifth Annual Global Mobile Marketing Awards! Of course, we are excited to be selected, but we are even more excited for our customers whose programs drove the nominations. Best Messaging Program Award “Text to Remember” – National September 11th [...]

Mobile Commons in the NY Times!

A great article was published today in the New York Times: A Small Business Guide to Text-Message Marketing by Mark Cohen. It’s great to see the media and traditional press starting to see the power of text-message (SMS) marketing. The huge number of case studies and ROI analyses that have been published has made a real difference in [...]